The boo-box tool was born from a mix of Web Services and ecommerce APIs, links with affiliate codes in HTML, libraries, frameworks and plugins in free code. Without these open source tools we would not have been able to create applications that have been helping over 1,000 content originators to earn more (and more objectively) [...]
This is a very good text from Seth Godin about good content and of course good marketing, here is an excerpt:
This is a truth of the Internet: When traffic comes to your site without focused intent, it bounces.
75% of all unfocused visitors leave within three seconds.
…
So, what should you do about silly traffic?
The tempting thing [...]
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So, how did you do on the test?
What this video really demonstrates is how we tend to not pay attention to secondary matters when our attention is focused on one main subject.
Online advertising has been increasingly treated as a ‘secondary matter’ that has to vie with specific content to grab users’ attention. Flashy banners, [...]
The nearest mankind has got to an oracle these days are the search engines. They know everything, they answer everything, and if they don’t, it is because the question was not properly formed. Thanks to this unheard of capability, a lot of people use search engines as their start point (pt-pt); therefore, the bulk of [...]
boo-box was conceived to change the way marketing is done today. We want to make marketing more meaningful and elegant and less disruptive and obtrusive. We believe that by empowering publishers we will enable better environment for audience’s and will make marketing a relevant part of content experience.
In order to do that we found out [...]
SAO PAULO, SP - BRAZIL (July, 2007) – boo-box, a contextual marketing company announced today a US$ 300k seed round financing deal lead by Monashees Capital, an early-stage Venture Capital firm. The funds will be used for expenses associated with the start up of the company and expansion of product line. boo-box is the first [...]