boo-blog

The boo-box tool was born from a mix of Web Services and ecommerce APIs, links with affiliate codes in HTML, libraries, frameworks and plugins in free code. Without these open source tools we would not have been able to create applications that have been helping over 1,000 content originators to earn more (and more objectively) with what they publish on the web.

In November 2007 we released boo-api, which allows developers to use our infrastructure to search for offers in any of the ecommerce retailers with which we are integrated. Our intention is to develop, for the community, knowledge that we gained using their tools.
The way in which we created the boo-links is simple, and since then developers that don’t work with us have programmed tools that create boo-links in ways that we hadn’t thought of ourselves. This is part of our vision of creating a community of developers working towards our common goal.

Using these two characteristics: open source API and easy to create boo-box links, some developers created insertion tools for boo-box links and creative new ways to exhibit offers.

Paulo Duarte created the Plugin Wordpress Images Boo-Box and the Boo-Box module for aLinks; Richard Barros created Boo-Box it! WordPress Plugin for blog monetizing. GraveHeart created the bootube, Pedro Menezes created the Boo-Boxifier, Manoel Netto created the first version of the widgets for personal use, and several other programmers continue to develop other tools to use with boo-box’s infrastructure and intelligence.

We’ve noticed these proactively created applications and have decided to absorb them into our projects, reviewing the source-codes, creating new resources, making a few adjustments and re-releasing them as WordPress plugins and boo-widgets.

This is the (intelligent) Web development cycle: we take open sources from programmers and ecommerce, use them to create tools that are made available to developers, who then create new tools that we reabsorb, improve upon, and release back to them.