Silly Traffic
This is a very good text from Seth Godin about good content and of course good marketing, here is an excerpt:
This is a truth of the Internet: When traffic comes to your site without focused intent, it bounces.
75% of all unfocused visitors leave within three seconds.
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So, what should you do about silly traffic?
The tempting thing to do is to obsess over it. If you could just convert 10% of the bouncers, you’d be increasing your conversion rate by almost a third! (7.5% is about a third of the 25% who don’t bounce). There’s a million things you can do to focus on this, and almost none of them will show you much improvement.
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I think it’s more productive to worry about two other things instead.
1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent…